DT-1 Affective Choices – TAXI

• CMYK and Metallic Gold Ink
• Raised Clear Dimensional Ink
• Regular Fuser and Matte Fuser finishes

• Perfect Bound with false short leaf cover
• Diecut reveals on gatefold centre spread
• Two books in one, front side book 1 and backside book 2

Mitchell’s “Design Teams” asks “How can you leverage the mindfulness of design, for the greater good?” This is what we asked the Compassionate Eye Foundation and TAXI Toronto. Their response? A dual book, where the front speaks of the power of Good Design and how a picture (from Getty Images tagged CEF) tells a thousand words, the back tells how Social Good comes from the funds raised by Getty to build schools, wells, enhance food security and health in third world countries. That’s how.

Digital Printing

Finishing

Production Design