DATA DRIVEN DISCOVERY
A small investment in our DATA DRIVEN DISCOVERY will reveal any pitfalls and potential of your current site. Are you spending money on ineffective ads? Should you fix a few pages or rebuild? Mitchell will recommend the most effective plan for maximizing your online presence. We compare the site analytics with live user behaviour over time to understand how your visitors behave and why. This enables marketers to make the right offers to the right consumer segments. We learn what your visitors do and what they want to do on your website by visually representing their clicks and scroll behaviour. This information gives us a rich understanding of your visitors’ motivations and desires. We eliminate assumptions, we answer questions. What’s working and what’s not? We use intelligent tools and time-proven techniques to analyze your site in our DATA DRIVEN DISCOVERY.HEAT MAPPING
We create heat maps to visualize data and get a better understanding of users scroll position and how to optimize clicks for the average fold. We record up to 2,000 user sessions. This enables us to see where users lose interest or if they click on your primary call to actions.- Do users see relevant content?
- Are users clicking on key page elements (links, buttons, and CTAs)?
- Are users confused by non-clickable elements?
- Are users getting distracted?
- Do users have the best mobile experience?
- Should you consider 3D product images vs. conventional photography?
SEO + GOOGLE OPTIMIZATION
You need to find your customers and they need to be able to find you easily. We analyze your website, your business and your competition to identify your niche and the places where you need to be to capture relevant opportunities. SEO and Google optimization are not a one size fits all solution. We continually assess, reassess, evolve and assess again in order to pinpoint where your site is working and where it needs improvement. As Google continually evolves, so do we! By tracking Google trends and future developments, we can ensure that your site remains current.
SEO + GOOGLE OPTIMIZATION
You need to find your customers and they need to be able to find you easily. We analyze your website, your business and your competition to identify your niche and the places where you need to be to capture relevant opportunities. SEO and Google optimization are not a one size fits all solution. We continually assess, reassess, evolve and assess again in order to pinpoint where your site is working and where it needs improvement. As Google continually evolves, so do we! By tracking Google trends and future developments, we can ensure that your site remains current.
WEBSITE DEVELOPMENT
Perhaps your site needs a full rebuild because the core mechanics are out of date and beyond salvaging. Perhaps you’re looking to freshen content and make it mobile friendly. Our DATA DRIVEN DISCOVERY will help determine what should be kept or discarded. Our SEO focus on site development also takes the web’s latest search algorithms into account. Google rewards websites that comply with their best practices, so we diligently track and follow their best practices to ensure that your site is Google compliant.
Contact us to book a DATA DRIVEN DISCOVERY session to find out how your site can do everything you need it to.